The ITU has unveiled a global “Application Challenge” to encourage developers around the world to create innovative IPTV apps running over ITU standards.
Applicants are encouraged to think creatively about the IPTV platform and the opportunities it offers. The best app submitted by an individual or SME will be awarded $10,000, thanks to platinum sponsors Sumitomo Electric Networks, and Dentsu.
There is a separate category for corporate entries, and winners will receive their awards at a special event at the ITU Telecom World 2011 show in Geneva in October.
While highlighting the rapidly expanding range of the IPTV ecosystem, this latest ITU App Challenge is designed to stimulate ground-breaking ideas from all corners of the globe.
“ITU has pioneered a raft of standards for IPTV, which are set to transform global viewing habits. Global standards such as these will be key to take-up,” said Dr Hamadoun Touré, Secretary-General, ITU. “With this technology we have all the advantages of traditional ‘linear’ TV combined with the flexibility that the Internet offers. This challenge offers a fantastic opportunity for people to be creative, and I hope we can inspire some truly innovative thinking.”
Those wishing to enter the competition must register by 16 September 2011, and entries must be submitted between 1 August and 23 September inclusive. Full details, including technical descriptions of the applicable ITU standards, are available at www.itu.int/challenges/iptv.