It is getting harder and harder for Apple to maintain its seat on the smartphone pedestal as Android smartphones get increasingly mature and appealing.
Although the release of the iPhone 4 in June temporarily slowed demand for Android devices, the pattern soon reversed again.
According to research from ChangeWave, more than a third of consumers about to buy new phones would choose Android models - a sixfold increase on the same time last year.
The regular survey questions 4,000 consumers in the US. In September, it found that, of those people planning to buy a smartphone in the next 90 days, 37% said they would choose Android - up from 30% in the March and June surveys, and 600% on a year earlier.
The regular survey questions 4,000 consumers in the US. In September, it found that, of those people planning to buy a smartphone in the next 90 days, 37% said they would choose Android - up from 30% in the March and June surveys, and 600% on a year earlier.
By contrast, demand for the iPhone fell from 50% in June to 38% in September 2010, though the drop mainly reflected a surge immediately after the launch of the iPhone 4.