The Internet is the future for the 84-year-old British Broadcasting Corporation (BBC), the firm's director-general Mark Thompson, quoted in an AFP report, said.
The executive further said he wants to take advantage of the latest technology to turn one of the world's foremost broadcasters into a truly global media brand, according to AFP.
The report also quoted the executive as saying that BBC has to be globally relevant to ensure it does not get left behind.
The BBC, funded mainly by a television license fee levied on British homes, already reaches more than 250 million people around the world, the report said.
'I think we are one of the very few, perhaps the only European media brand which could become a global consumer media brand,' Thompson told AFP. 'The idea that we could be really quite a big presence in many parts of the world, not trying to dominate, but alongside other media, I think that is possible.'
BBC News is the world's sixth most visited news Web site and Thompson is adamant that the corporation now has to expand its multimedia activities to increase its global profile, the AFP report said.
'The Internet and Internet protocol media is definitely the future. It is just a fantastic way of getting media from one place to another,' said Thompson, 48, who was appointed director-general two years ago.