InMobi has entered Thailand as an important part of the next phase of InMobi’s global expansion plans.
The company added that the in-market team will help InMobi better address the needs of its Thai customers and partners.
“Thailand has always been a thriving mobile market, and the space continues to grow. Setting up local operations in the country was a natural step towards better supporting our clients and leveraging the opportunities presented by the exciting country,” said Phalgun Raju, regional director and general manager for – Southeast Asia, Hong Kong and Taiwan for InMobi. “We look forward to growing the mobile advertising mix of digital spend in Thailand, working closely with top agencies and brands.”
In the fourth quarter of 2011, InMobi served two billion mobile ad impressions in the country. This is six times the number served during the same period in 2010. InMobi has run campaigns for Thai clients such as Nike, Malaysian Airlines, Mazda and Nokia and now looks to strengthen and grow these and new relationships with dedicated in-market resources.