India’s top television networks are shifting their focus on mobile TV viewing, a local media report said.
Two of India’s top television channels, including Star of Rupert Murdoch’s News Corp, and Colors, part of the Viacom 18 group, are in the process of developing mobile content, the report said.
India has reportedly more than 800 million mobile phone subscribers, but only 130 million households have a TV, and the channels are hoping to tap these viewers as they look to consume entertainment on the go. “We believe that our consumer doesn’t want to be tied down to timings. He wants to watch his daily dose of TV at his own convenience,” Lalit Bhagia of Star Plus was quoted as saying.
A report by consulting firm PwC said while tariff plans remained attractive, bandwidth remained an issue for mobile TV.