India's B4U picks Amagi for cloud-based playout services

Staff writer
13 Jul 2015
00:00

B4U Television Network India has selected Amagi's Cloudport 2.0 to improve the playout of its popular TV channels in India — B4U Movies and B4U Music.

Through its flagship channel playout platform, Amagi will provide B4U Television Network with cloud-based playout services leveraging satellite distribution from AsiaSat.

“Amagi's playout services offer us improved flexibility, transparency, and channel control at very cost-effective rates,” said Sandeep Gupta, CFO of B4U Network. “They also make us future-ready, as Amagi's platforms are extendable for content regionalization, ad monetization, and OTT platform integration."

Cloudport 2.0 also offers advanced features such as dynamic multilayered secondary graphics, and digital video effects that are particularly suited for B4U's music and movie channels.

The content and playlist is contributed by B4U in Mumbai, India, and the United Kingdom, while playout is uplinked in Hong Kong via AsiaSat. The entire workflow is stitched through Amagi's cloud infrastructure and monitored by Amagi in Bangalore.

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