The Indian DTH (direct to home) market is expected to grow with a CAGR of around 16% during the forecast period of 2016 to 2020, according to Research and Markets.
Based on the Indian DTH Market Outlook 2020 report, rising competition amongst various players in Indian DTH market has led to a fall in installation prices and availability of a wide range of channel subscription options for users.
The decline in set-top box (STB) prices has also made DTH services more viable for the Indian users. Besides, the mandated introduction of digitization of distribution has proved promising in bringing a large number of urban households within the ambit of digital domain.
Research and Markets said the new report offers comprehensive information about DTH service providers in India, including an in-depth analysis of their strengths and weaknesses. It covers factors like number of TVs and C&S in households, HD share in DTH's active base, and the set-top box market in the country, along with different payment modes for recharge offered by the service providers, etc.
Also, the report highlights the reasons for which incumbent players have been investing huge amounts of money in promotion and marketing of DTH services in the country.