The group has already inked network-sharing deals in several markets and trimmed its workforce. It has also embraced the femtocell model and has taken the bold step of aligning data usage to incremental revenues – something Ovum has suggested as a way out of the data bottleneck.
But the big challenge will come with the emergence of calls to build a new 4G network. If Vodafone is to get it right, it must put in place the structures to ensure that its 4G network is built lean from the start.