The market for OSS/BSS in India and China is expected to reach $7.33 billion by 2020, driven by the declining ARPU and rapid growth in the telecom industry in the countries, a new report by Grand View Research said.
The research firm expects that the OSS/BSS market in India and China, which was worth $2.2 billion in 2012, will grow at a CAGR of 16.3% from 2013 to 2020.
Growing focus on customer relationship management in order to ensure customer retention and loyalty has led to investments in the OSS/BSS space, Grand View Research said.
Furthermore, service providers are offering next generation systems that provide shorter time-to-market and rapid development of services.
The market in China is expected to reach $3.45 billion by 2020, spurred by the growth in the telecommunication sector.
As customers as well as mobile network operators are looking to adopt 3G and 4G or LTE solutions, enhanced CRM activities and updating pricing plans are gaining importance, Grand View Research said.
India, which accounted for just over 24% of the overall Asia Pacific market in 2012, is also expected to grow at a CAGR of 16.3% over the forecast period.
Yet uncertain regulatory scenario and deferred adoption of mobile communication technologies in India is expected to be a barrier to industry growth.