China’s LeTV is set to debut an Immersion-powered tactile video experience on a mobile device for mainland viewers.
LeTV provides an online video platform with more than 100,000 television episodes and 5,000 movies.
Leveraging Immersion’s TouchSense Engage solution for creating multi-sensory, immersive entertainment that can be experienced through the sense of touch, LeTV will showcase The Expendables 3 movie trailer as its first touch-enhanced content offering to be available through its LeTV video application.
For this movie trailer, LeTV used TouchSense Engage technology to add a haptic track, a file that triggers the actuator on the mobile phone to generate tactile effects which are synchronised with video content.
Playback of LeTV’s content is optimised on popular mobile devices available on the market that are running Immersion’s TouchSense technology. These include Xiaomi’s Mi3 and Mi4, Huawei’s Honor 6 and Meizu’s MX4.
“As mobile devices continue to evolve, consumers will come to expect more immersive multi-sensory entertainment experiences,” said Gao Jianming, VP of product at LeTV. “With LeTV’s adoption and support, we believe that video enhanced with tactile effects will become the new industry standard.”