Huawei's strategy of focusing on mid-to-high-end smartphone sales paid off in 2014, with its consumer business group recording a 30% jump in total revenue for the year.
The company reported total consumer sales revenue of $12.2 billion, crossing the $10 billion mark for the first time.
Huawei shipped 138 million devices during the year – up 7.8% from 2013, Smartphone sales improved 45% to 75 million, with shipments of mid-to-high-end smartphones up 18%.
“Our strategy of focusing on premium mid- to high- end products has borne fruit, Huawei consumer CEO Richard Yu commented.
“[The year resulted in] in significant achievements in a number of areas including product R&D, brand awareness, channel development and growth in market share which further consolidated our number three position in the global smartphone market.”
He said the company's brand is becoming more well-known, with a recent IPSOS survey of 32 countries showing that Huwei's brand awareness rose from 52 in 2013 to 65% last year.
“Looking ahead, Huawei Consumer BG aims to sustain the growth momentum created in 2014 and further consolidate Huawei’s leading position in the mid- to high- end smartphone market with a 2015 shipment target of 100 million units,” Yu said.