Hooq will be adding a host of content from Yash Raj Films to its recently launched service in India.
These latest additions will provide a significant boost to its catalogue of Hollywood, regional and local movies and TV series for Indian consumers.
“With this (deal), we are giving viewers an option to watch and relive their favorite YRF movies,” said Anand Gurnani, VP of digital at Yash Raj Films.
“As a platform, Hooq makes us confident that together we will be able to bring alive an exciting and satisfying experience for users by giving them access to best quality content available at their fingertips.”
Krishnan Rajagopalan, co-founder and chief content and distribution officer at Hooq said the company has received “very encouraging feedback” from consumers and the industry regarding the service.
For 199 rupees (about $3) a month, users have access to unlimited Bollywood, local and Hollywood entertainment, which can be viewed on five Internet-enabled devices.
Users can share the Hooq experience with their loved ones and friends, as they can stream simultaneously on two devices on just one subscription.
Hooq also offers an offline download feature of up to five titles at a time, ensuring that content remains accessible even when users are facing connectivity issues.