Hutchison Global Communications has renamed itself to HGC Global Communications while detailing its new brand identity and tagline.
HGC said it has adopted the new tagline “Embrace technology. Enjoy communications. Enrich your world” to reflect its focus on combining network infrastructure with advanced technology to improve connections among people and businesses in the digital era.
As part of its rebranding HGC plans to initiate a series of marketing campaigns, starting as its role as the sole Hong Kong presenting sponsor for the around-the-world sailing competition the 2017-18 Volvo Ocean Race. Hong Kong is a stopover point for the extreme sailing competition for the first time in the history of the race, which has been held every three years since 1973.
HGC's network spans more than 1.4 million kilometers of fiber spanning Asia, the Americas, Africa, the Middle East and Europe.
HGC also provides ICT services to corporate and institutional customers, and provides telecoms services to around 300,000 households in Hong Kong as well as data center services for international telcoms operators and ISPs. The company has 21 offices around the world.
As part of its new focus, the company plans to strengthen its position in Hong Kong by upgrading its fiber network to support new technology such as 5G.
The company will also invest in developing value added services and solutions including software-defined applications, integrated cloud and network security solutions.
“The ever-changing telecom industry continues to shape the way we conduct business and connect with each other. With the increasing globalization, personalization and fragmentation, our world is entering its ‘Fourth Industrial Revolution’ where we will participate and drive the change,” HGC CEO Andrew Kwok said.
“The advances in telecom technology are imminent—it takes robust and flexible infrastructure networks to channel vast amounts of data around the world. This rebranding reinforces our vision to bring the best communications technologies to communities and individuals for sustainable growth and development in the Digital Era.”
A recent whitepaper from Delta Partners warns that telecoms brands are increasingly facing commoditization as a result of the increasing difficulty of differentiating themselves from the competition and rising competition from digital brands.
The company has urged telecoms operators to “focus on strengthening their brands in the access space to sustain premium positioning and be recognized as the best in class in their core business.”
First published in Computerworld Hong Kong