Around 50% of tablet owners are viewing not only feature-length movies on their device, but TV shows as well, a new report said.
The In-Stat report added that this is “an important revelation to both content producers and providers alike.” Online digital video distribution now allows consumers to access more content, on more devices, and in more places, than ever before which has made content more ubiquitous than ever, but availability is only a part of the story, the report said.
Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications.
“Tablets, in particular, have become a primary video device, both inside and outside the home,” said Keith Nissen, Research Director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”
The report also said frequent mobile video users will more than triple over the next five years. Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed and about 86% of smartphone/tablet users will view video on their mobile devices.
Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home and the average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices, the report said.