Growing revenue with real-time billing

Staff writer
23 Sep 2011
00:00
 
What do you see in the future, how will things move forward for DST and other operators?
 
Vasi. At DST we have various properties - we have a pay-TV operation, we also have a small ISP operation, and we also offer mobile broadband. In the past we haven't really leveraged these properties - we haven't for example done cross-bundling for our customers. That's something that is possible with a converged billing system -- cross-bundling between mobile, broadband and potentially pay-TV and ISP services.
 
One opportunity is of course revenue, another is customer satisfaction, because we are providing more options to customers. Preventing customer churn is also key, because if we offer differentiated service bundles that our competitors cannot offer, then the problem of having to prevent churn just goes away.
 
Skoczkowski: In the not too distant future truly converged billing systems will be standard. This approach reduces both capital expenditure and operational expenditure, which also delivers value to subscribers over voice, data and content. By addressing such core business needs through the implementation of smart billing systems, forward-thinking providers can reap the benefits.

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