Research firm GfK Asia has hired Seraphina Wee as regional manager for PR and communications.
Based in Singapore, Wee will be responsible for PR and corporate communications across the nine Asian countries covered by GfK Asia — Hong Kong, Indonesia, Korea, Malaysia Singapore, Taiwan, Thailand The Philippines, and Vietnam.
She reports directly to regional commercial director Stanley Kee,
Wee joins GfK Asia from The Nielsen Company Singapore, where she worked for nearly nine years.