Advanced analytics provider Fractal Analytics has acquired Imagna Analytics, an artificial intelligence start up founded by Prashant Warier.
Warier started Imagna Analytics in 2012, a personalized targeting platform that decodes customer behavior and delivers contextually relevant offers in real-time. With this acquisition, Prashant joins Fractal as chief data scientist.
“AI is fundamentally changing the way analytics is produced and consumed and I am delighted to have Prashant lead our business and clients in this emerging area,” said Srikanth Velamakanni, co-founder and CEO of Fractal Analytics.
The deal is Fractal’s second acquisition this year and will further strengthen Fractal’s IP in the area of customer genomics.
Earlier this year, Fractal Analytics acquired Mobius Innovations to strengthen the company’s Customer Genomics solution for hyper-personalized marketing.
Customer Genomics integrates enterprise, geo-location and open social media data to deliver personalized and contextual offers in real-time on mobile devices.
Fractal’s products also include TrialRun for systematic marketing experimentation at scale and Concordia to harmonize disparate data sources.