Google buys app publisher for $25m
Google has agreed to acquire LabPixies, a provider of widgets for games, entertainment, calendars and news feeds. Financial details of the deal were not disclosed, but various reports peg the purchase price at $25 million.
MMA rewrites industry guide
The Mobile Marketing Association has released version 5.0 of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services. Major updates and additions include new guidelines for affiliate marketing for premium rate programs.
Continuity plans wont reach BlackBerry: Mimecast
Business continuity plans have not extended to cover the BlackBerry service, a new Mimecast research found. The study that covered IT managers and users showed that only 44% of those who have a BlackBerry Enterprise Server have any continuity strategy for the service.
Twitter acquires SMS service provider
Twitter said it agreed to purchase messaging infrastructure provider Cloudhopper. Terms of the deal were not disclosed, but Twitter CEO Evan Williams said the deal enables the firm to connect directly to mobile operator networks across the globe.
Optus taps Myriad for mobile portal upgrade
The Myriad group has entered into a deal with Australia's Optus to offer Myriad-powered social networking services. Now live, the Optus SocialView service seamlessly adds social networking features to the mobile portal Optus Zoo.
Motorola deploys location engine on Android phones
Motorola will deploy Skyhook Wireless' Core Location engine across much of it's portfolio of Android-based mobile devices. Core Location uses a combination of Wi-Fi, cellular and GPS readings to produce a single, accurate location quickly and in all environments.
Unilever launches short film tilt for its brands
Unilever announced a worldwide competition that calls for films of up to 90 seconds for 13 of its top brands The Unilever Consumer Creative Challenge, a collaboration with MOFILM, is open to anyone over 16 years old.