Ericsson said it has created the “industry's most complete” media processing solution, dubbed Ericsson MediaFirst Video Processing.
The solution unites a suite of video processing capabilities and video compression research. It compliments Ericsson MediaFirst TV Platform to create agile, cloud-centric TV experiences that delight consumers every day.
Ericsson's solution promises to deliver a straightforward and consistent user experience that ensures the best media processing for an application.
The solution extends network reach and service delivery capability, while reducing operational complexity, cost per service and the length of time required to deploy services to market.
"The media industry is undergoing its most disruptive period of transformation, and this has triggered huge changes in consumer expectations,” said Elisabetta Romano, VP and head of TV and media at Ericsson.
“By unifying the industry's two greatest pedigrees in hardware and software-centric video processing, Ericsson MediaFirst Video Processing provides a no-compromise approach for our customers and enables them to transform functions and operations to deliver ultimate quality with real efficiency, whatever the deployment environment,” said Romano.
"Ericsson MediaFirst Video Processing makes transition to the cloud a secure reality while ensuring that when ultimate performance is needed, our investment in bespoke hardware remains an option for our customers,” she said. This is true innovation and we are delighted to show how we are building out our MediaFirst portfolio."
This is the first offering as a result of the integration of Ericsson's compression and Envivio's software-based encoding portfolios, following the acquisition of Envivio by Ericsson in the first quarter of 2015.