cVidya now providers support for the Hadoop platform, which enables cost-effective processing of very large data sets in a distributed computing environment.
By harnessing the increasingly mature Hadoop technology, cVidya is making it viable for new and existing customers to dramatically expand their Fraud Management, Revenue Assurance and Marketing Analytics capabilities.
The new solution reduces the need for conventional data warehouses. cVidya estimates that Hadoop could enable customers to cut their hardware licensing costs by 70%.
cVidya’s support for Hadoop means it will be feasible for service providers to process and analyze both structured and unstructured data going back several years, rather than just a few months, enabling them to gain a better understanding of the behavior of customers.