Celestial Tiger Entertainment (CTE) and PT MNC Sky Vision (MSKY) of Indonesia have launched of CTE’s Asian kids channel Miao Mi.
MSKY carries the channel exclusively on Indovision’s Galaxy, Super Galaxy, and Venus packs, as well as Okevision’s basic pack. Indonesia is the first market for Miao Mi, which will roll out progressively to other Asian markets this year.
“There are many Western kids channels in the market and we passionately believe Miao Mi offers a high-quality alternative to subscribers with its carefully curated programs that entertain children with a unique Asian perspective,” said Ofanny Choi, EVP of TV Networks at CTE.
“The channel also encourages kids to learn Mandarin through its dual Mandarin and Bahasa Indonesia audio tracks and its dedicated Miao Mi Classroom time belts,” said Choi.
“We hope, through this channel, Indonesian children can learn to speak Mandarin in a fun and entertaining way,” said Yudha Wibawa, deputy CEO and managing director of PT MNC Skyvision.
Designed for children between the ages of three and six, Miao Mi features “edu-tainment” programs from leading producers of children’s content in China as well as the rest of Asia.
The channel is fully dubbed in Bahasa Indonesia, but parents have the option to switch to the original Mandarin audio track to enhance their kids’ Mandarin learning experience. The only exception is the Miao Mi Classroom time belts, which only feature songs and simple storytelling in Mandarin for language-learning.