Celestial Tiger Entertainment (CTE) has launched its flagship Chinese movie channel, Celestial Movies, on SK Broadband – a major pay TV platform in South Korea with over 3.8 million subscribers.
The channel is now available on SK Broadband’s linear service “B tv” as well as OTT services “B tv plus” and “oksusu”. The deal marks CTE’s first foray into South Korea.
“This launch in South Korea is a very important milestone for Celestial Tiger Entertainment as this marks the 16th country for our network footprint,” said Todd Miller, CEO of CTE.
Celestial Movies will be fully localized with Korean subtitles. The channel will offer Chinese blockbusters and iconic films covering a diverse range of genres and featuring superstars like Jet Li, Chow Yun Fat, Stephen Chow and Nicolas Tse.
Celestial Movies also airs special programming each month centered around themes such as tribute to stars, special holidays and particular genres. Beyond movies, the channel also presents interviews with renowned Chinese stars and directors.
Celestial Movies is CTE’s flagship Chinese movie channel in Asia. In Malaysia, Celestial Movies, Celestial Movies HD and Celestial Classic Movies continued to dominate the Chinese demographic as the top three most-watched regional movie channels among Astro Chinese 4+ audiences in the first six months of 2016. In Indonesia, Celestial Movies remained among the top four regional movie channels including Hollywood services.