CommScope announced a new branding initiative to reflect the energy, capabilities and leadership that CommScope provides every day in serving its vast array of customers across multiple markets.
CommScope said its new corporate identity is more representative of the company today and its role as a trusted resource and partner to network providers around the world. The brand makeover is the first for CommScope since the mid-1990s and follows the acquisitions of Avaya’s Connectivity Solutions division in 2003 and Andrew Corporation in 2007.
The new brand initiative portrays a more dynamic company with a contemporary look and feel and a more structured hierarchy of product and solution brands serving the telecom carrier, cable television, business enterprise and government markets.
The new CommScope brand initiative includes a tiered hierarchy of brands, in which CommScope will be the lead brand across all of its served markets, the design of a new logo featuring stylistic logotype in all capital letters, with an embedded and redesigned corporate icon that moves away from the previous “cable” icon, and a change in corporate color to cyan blue from the previous teal green.
CommScope also announced the formalization of At Home, At Work and On the Go terms to represent the three primary market segments—broadband (cable TV), enterprise and wireless—served by CommScope today, and the introduction of icons to symbolize each.