CEOs' rose-colored glasses hamper big data success

Staff writer
25 Feb 2015
00:00

There is a wide gap between how CEOs see the current status and benefits of big data initiatives, and how others in the organization see them, a new joint survey by the Economist and Teradata showed.

The Economist conducted the global survey in September and October 2014, reaching 362 business-level respondents.

Among those polled, 47% are from North America, 26% from Asia Pacific, 23% from Western Europe, and 4% from Eastern Europe.

The survey data indicates that CEOs are wearing rose-colored glasses when it comes to big data, with about half (47%) of them believing that all employees have access to the data they need. Only 27% of other respondents agree.

Also, 43% of CEOs think relevant data are captured and made available in real time. Only 29% of other respondents think so.

CEOs are also more likely to think that employees extract relevant insights from data Ð 38% of them hold this belief. In comparison, the same view is held by 24% among other the rest of respondents and only 19% among lower-level management, such as VPs, SVPs and directors.

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