Cartoon Network has launched a TV network built exclusively for a phone or tablet, said to be an innovation that’s never been seen before in Southeast Asia.
Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment “in a unique and fun way.”
The app is free and available for download now on the App Store and Google Play for smartphones and tablets.
Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, trivia quizzes and interactive video games, all approximately 15-seconds long.
After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly.
“The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?” said Mark Eyers, chief content officer for Turner’s Kids Networks in Asia Pacific, including Cartoon Network.
Cartoon Network’s recent research – New Generations 2015 – revealed that in smartphone households in Southeast Asia with children, 86% of kids use apps at least weekly. Those aged 4-14 are accessing on average five apps every month.
Cartoon Network Anything is described as the next step in the network’s mobile expansion, with a platform-specific strategy that provides content “unseen anywhere else in the marketplace.”