Brightcove has launched Brightcove OTT Flow, a turnkey OTT solution that promises to help media companies and content owners to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms.
Developed in partnership with Accedo, a provider of user experience and multi-platform applications for video, OTT Flow offers an end-to-end technology solution via a simple, cost effective commercial model.
With OTT Flow, Brightcove and Accedo promise to dramatically lower the barrier to entry to starting a multi-platform OTT service, allowing organizations to take their content over-the-top in weeks rather than months.
Media companies continue to explore new ways to expand audience reach and grow revenue through OTT offerings, but have faced challenges such as managing device proliferation, abiding by content business rules, streamlining system interoperability, and enabling consistent monetization and ad support across devices.
OTT solutions to date have often required multiple vendors and bespoke solution development for each platform, resulting in high upfront development costs, time-consuming implementations, and challenges maintaining and upgrading applications and platforms.
Brightcove OTT Flow addresses these challenges with functionality like robust analytics and subtitle and caption support, and technology that includes subscription management and payment processing for SVOD, and pre-integrated ad-serving support from Google DFP.