BitTorrent has partnered with Rapid Eye Studios to identify, produce and distribute original video content for the BitTorrent Bundle platform, to be known as BitTorrent Originals.
BitTorrent Originals represent first-run video content debuting exclusively across the global Bundle platform for 30 to 60 days. After the BitTorrent exclusive window, each project will be available through other distribution channels.
Each BitTorrent Original will receive marketing support across the entire BitTorrent ecosystem in addition to a 90/10 split in favor of the content creator. Creators may choose to offer the content through an advertiser supported or EST (Electronic Sell Through) model.
“Expanding into the world of original content is a move that makes us a serious player in the media business,” said Eric Klinker, chief executive officer of BitTorrent.
Criteria for BitTorrent Originals will include a focus on stories appealing to a young, creative, and influential group of 14-25 year-olds that make up the BitTorrent audience of 170 million monthly active users.
The first project, Children of the Machine, was announced in 2014 with additional BitTorrent Originals to be revealed in the coming months.
Global advertisers are in advanced negotiations with BitTorrent and Rapid Eye Studios for access to the BitTorrent Original content initiative via sponsorships, advertising, and brand integration opportunities.