Go to the average developer website and you won’t see much color. A developer is as much of a dreamer as an artist – the developer uses bits and bytes of software code – give him some colour and make the site cool.
We tend to treat consumers with a B2C experience and developers with a B2B experience. While it is true that developers will only come back for more if information and upgrades are dynamic and constantly refreshed, we need to throw in a bit of a consumer experience to the developer facing side of the app store to make it just as compelling to them as the front end should be to the consumers.
Ashish Thomas is director of SingTel Group Innovations
For more on app store design and other crucial issues in the new mobile application ecosystem, don’t miss AppsXchange Asia 2009, coming to Hong Kong November 16-17.