Just a year after launch of its first phone, the Android OS already accounts for 11% of smartphone web traffic worldwide, according to the latest figures from market research firm AdMob.
In the US, where the OS has had a head start, Android handsets were responsible for 20% of all smartphone traffic in October.
But Google still has a long way to go to catch up to the iPhone, which has 50% of worldwide smartphone traffic by OS, and a 55% share in the US.
Motorola’s heavily-promoted Droid, launched with Verizon this month, already makes up 24% of all Android devices. The Droid overtook the now third-placed HTC Magic by three percentage points in October, and is closing in on market leader HTC Dream, which has a 36% share.
AdMob expects eight or nine manufacturers to launch at least 18 Android devices by the end of the year.
Neither Android nor the iPhone OS have made much headway into the Indian and Indonesian markets. The iPhone accounts for just 3% of all traffic in the two fast-growing Asian markets, and the Android has yet to launch.