Altitude Digital chose MapR as the big data platform to run its business through a centralized data repository based on the MapR-DB NoSQL database that serves multiple departments, driving efficiency and competitive advantage.
Altitude Digital optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising by providing data-driven insights on daily consumer transactions.
“Every event helps us make a more intelligent decision about what advertisement we will deliver for what person, and what will make the most money for the publisher while maintaining return on investment for the advertiser,” said Manny Puentes, CTO of Altitude Digital.
Since MapR enables Altitude Digital to house all of the data in one place, data is managed holistically instead of in departmental silos. Operations, support, sales, and product use the data repository to solve their business-related objectives.
With MapR in place, Altitude Digital can focus on developing the solutions that will differentiate their business. Rather than spending time building its big data infrastructure, the company has its developers focusing on building business optimization strategies that will deliver the right advertising solutions.
Another promised benefit from the MapR Distribution is its standards-based architecture, including built-in NFS support. Without the need to hire specialized talent to manage a big data platform, Altitude Digital is able to rely on its existing resources to maintain volumes of data processed through the sophisticated advertising system.