The Cloud Communications Alliance (CCA) has released a new how-to guide designed to help cloud communications providers grow their businesses.
The guide provides insight into strategies cloud communications providers can employ to gain a foothold into a corporate world that taking a close look at which cloud solutions to invest in.
The how-to guide addresses a wide range of pertinent topics, including giving enterprises a reason to buy cloud communications solutions – particularly enterprises that may be heavily invested in traditional telecommunications technology.
The guide also sets areas of opportunity for providers, including specific vertical markets, “partial” and “transitional” cloud environments, within premise-based systems, mobile and more.
“There’s no doubt the cloud communications market is growing, but it could be growing so much more. We feel there’s a tremendous opportunity for providers to take advantage of this growth, but it may require a shift in the way that these organizations do business,” said Joseph Marion, president, CCA. “By referring to the strategies outlined in this how-to guide, cloud communications providers will be better equipped to accelerate their sales growth within enterprises.”