India's Bharti Airtel has entered into a partnership with India's largest premium streaming platform Hotstar to offer digital media content from Hotstar's portfolio to Airtel customers.
With the collaboration, Airtel TV now has access to a large digital content portfolio with over 350 live TV channels and close to 10,000 popular movies and shows from India and overseas.
The Hotstar content library comprises over 100,000 hours of content in nine languages including live sports and TV shows from channels across the Star network.
All content on the Airtel TV app will be offered for free for Airtel prepaid and postpaid customers on a promotional basis until June.
“We are delighted to have Hotstar onboard as a long term partner in our endeavor to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience,” commented Sameer Batra, CEO of Airtel content subsidiary Wynk.
“Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them.”
Wynk was founded in 2014 as a music streaming service and now also offers additional content such as movies and games specifically geared for smartphone users.