AdMob has launched software development kits for the Android, Flash Lite and iPhone platforms.
This expands the ability of publishers and application developers to monetize their mobile traffic across platforms with the
AdMob is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.
In a recent survey AdMob found that 31% of developers in its network are working across multiple mobile platforms today and almost 47% said they plan on developing on more than one platform in the next six months.