The beta software development kit expands cross-platform monetization options for developers
AdMob has further expanded its developer offerings with the launch of the beta software development kit for Windows Phone 7.
With the Windows Phone 7 SDK, developers can easily integrate advertising into their applications, and control where the ads appear and what types of ads are shown in their apps.
The SDK supports text and banner ads with a variety of post click actions including opening a webpage and linking directly to the App Marketplace.
AdMob is also updating its existing iOS and Android SDKs, which include enhanced HTML5 support for ad units.