The German sportswear giant could terminate Manchester United's £900m kit deal with Adidas if the club fails to hit the target at the end of the 2024/25 Premier League season.
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Manchester United has had a long-standing partnership with Adidas as their primary shirt sponsor. In June 2023, they signed a 10-year contract extension valued at £900 million ($1.12 billion) for the duration of the agreement. However, United's current position in the Premier League poses a threat to their future relationship with the German sportswear brand.
Manchester United are currently positioned 14th in the Premier League standings and is just seven points above the relegation zone. The Telegraph has reported that Adidas has the option to terminate their contract with the club early, with a one-year notice period, if Manchester United is relegated to the Championship next season.
Manager Ruben Amorim admitted that the Red Devils are in a relegation battle after losing 2-0 to Newcastle at Old Trafford on Monday night. The last time United was relegated from the old First Division was in 1974, though they did immediately bounce back. The Red Devils will now face another difficult test on Sunday when they take on league leaders Liverpool at Anfield on Sunday, January 5. United last won at Anfield in January 2017 under Louis van Gaal when Wayne Rooney scored the only goal of the game.
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