We are days away from the 2024 Summer Olympics games and sports lovers can’t wait for the incredible sporting action in Paris. With everyone getting ready for the global event, several developments are imminent regarding the 16 days tournament. One of the latest is the announcement of a partnership between the Paris Olympics and Fenty Beauty, a cosmetic brand that was founded by American based singer and actress - Rihanna.
The Barbados born R&B and Pop Star took to the Internet to announce the historic arrangement in her social media handles. Keep reading this piece to get more details on the deal, Paris Olympics funding, and a complete list of the tournament’s partnerships
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What to Know about Rihanna and Fenty Beauty
Rihanna is a Barbadian singer, actress and a businesswoman. She was born on February 20, 1988 at St. Michael, Barbados. The US-based singer is one of the most celebrated female recording artists in the 21 century. She has won 9 Grammy Awards and 12 Bilboard Music Awards. The singer and entrepreneur is also known for her beauty and fashion line.
The Founding of Fenty Beauty
Rihanna’s main drive to create Fenty Beauty was to ensure the inclusion of all women everywhere. Fenty Beauty focuses on many traditional hard to match skin tones and developing formulas suitable for all skin types. The brand released a summer makeup collection, featuring sunset inspired shades. This was later followed by an announcement of the brand’s premium partnership with 2024 Paris Olympics and Paralympics on Thursaday the 18th July, 2024.
Bet On Paris Olympic Games with Bet365Official Partners of the 2024 Paris Olympics
This year's Summer Olympics games have worldwide, premium and official partners. Some of the brands sponsoring the 2024 Summer Olympics in Paris include:
- Air France;
- Toyota;
- Samsung;
- Orange;
- Coca Cola;
- Accor;
- Danone;
- FDJ;
- Fenty Beauty;
- PwC among others.
2024 Paris Olympics Funding
About 96% of the budget for organizing the 2024 Olympics comes from the private sector, licensing, partner companies and ticketing. The budget for the 2024 Paris Olympics comprise:
- €4.38bn - Paris 2024 Organising Committee budget;
- 100% private funding - Organization of the Olympic Games;
- IOC allocation (€1.2bn);
- Ticketing, Hospitality, and Licensing (€1.4bn);
- Partnerships (€1.226bn);
- Other revenue (€0.193bn);
- 4% of public funding - Finance the organize Paralympic Games.
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