There is a great level of excitement and huge sense of relief with 3 new deals that have been secured by Cricket South Africa. Two of these deals are sponsorships and the other one is broadcast. These deals are seen as massive financial boost to an organisation that has battled financially in the past.
3 deals in a space of 1 week is something of a big relief or should we say it is a massive financial injection. This is a great way for the organisation to grow significantly and hopefully it’s a start of many sponsors who will be joining in the future as the organisation wants to get things right for the home 50 over World Cup which takes place in South Africa in 2027.
Cricket South Africa (CSA) is thrilled to announce FlySafair as its Official Domestic Airline Partner for three years. As the official carrier of the Proteas Men and Proteas Women, as well as sports fans nationwide, FlySafair is dedicated to providing an exceptional travel experience for cricket enthusiasts throughout the country.
FlySafair prides itself on being an on-time airline, which has resulted in the airline being named the best and most on-time low-cost carrier in the world.
Commenting on the partnership, CSA Chief Executive Officer, Pholetsi Moseki said:
Us partnering with FlySafair is not just a collaboration, it is an ascent to new horizons for CSA. This partnership brings a shared vision of unity, which is what makes FlySafair the perfect fit. It is not just about the journey, but the legacy of connecting cricket-loving people and possibilities over time, underscoring the crucial role the airline will play as we continue with our strategic undertakings towards 2027.
Kirby Gordon, Chief Marketing Officer of FlySafair, says:
We believe in the transformative power of cricket and are deeply moved by Cricket South Africa’s commitment to restoring the game to its former glory. The recent successes are a testament to the direction in which the sport is heading. By partnering with CSA, FlySafair is not just aligning itself with cricket, but also expressing our confidence and support for the remarkable journey ahead. We are excited to stand alongside CSA and invite everyone to "come fly with us" as we elevate the cricketing experience in South Africa.
The 2nd deal is, Cricket South Africa (CSA) is proud to announce its partnership with the South African Broadcasting Corporation (SABC) as the Official Free to Air Broadcaster for the 2024/25 Season. This comes ahead of the Wonder Cement T20 International (T20I) Series between South Africa and India.
The Proteas Men White Ball matches will be broadcast on SABC 3 while the Proteas Men Red Ball and all Proteas Women matches will be broadcast on SABC Live matches will be broadcast on the SABC’s linear TV, Radio and digital platforms, which include www.sabcsport.com and SABC+.This partnership is in line with CSA’s strategic pillar of access, which is aimed at continuously growing our fan base and ensuring the sport is accessible to all South Africans.
We are glad that cricket is being made available through free to air broadcast, ensuring access and inclusion for all fans around the country. We look forward to trengthening this partnership with the national broadcaster for many years to come and welcome all sporting fans to sit back and enjoy the game of cricket and all it has to offer.
The 3rd and final deal is that, Ola South Africa - as its official ice cream partner for the current season and cricket fans are in for a treat.Ola South Africa will be offering fans an array of match day delights at stadiums across the country. Ice Cream brands including Magnum, Cornetto, Gino Ginelli, Paddle Pop, Ola Joy, and Rich ‘n Creamy will be on offer to add to the festive mood at Proteas matches.
Aligning with the summer cricket season, Ola South Africa is keen to bring together fans and sports lovers in the same way it has been bringing joy to gatherings and homes for over 100 Years.
This great new partnership between CSA and Ola South Africa is a perfect example of how brands can tap into the powerful connection that is brought about by sporting events, offering more than just a product. It’s about enhancing the thrill that comes with every match. We are pleased that cricket fans will get to enjoy the benefits brought about by this distinctive Partnership.
Ola Go to Market Lead Southern Africa, Ntando Luvuno, adds;
Cricket is big within the sporting context of the country, and cricket has evolved over the years, and we have seen the impact grass roots cricket in our communities and how that ultimately translates at an international level. A sport enjoyed by many during the summer season—under the heat, the sun, and clear skies—this makes Ola South Africa a natural partner.
Treevin Naidoo, Ola’s General Manager for Southern Africa, shared his sentiments:
am truly excited for this partnership between Ola South Africa and Cricket South Africa. We do not only share a ‘summer season’ in common, but as a brand we share a genuine passion and support for what cricket has done for individuals, our communities, and our country and this is our way of thanking fans for their contribution to the South African cricket Journey.
Cricket South are certainly making waves now for 3 this deals, they need to ensure that this will be a step in the direction for them. When the national teams starting winning on the field, more sponsors automatically are attracted to a winning brand. It’s a Win Win Situation.
Financial injections are always imperative and if there is more money and sponsors on board the organisation will grow into higher level. Cricket South Africa will also need to grow its brand internationally, so hopefully international sponsors will come on board in the near future.
