According to a financial report from TKO Group Holdings, which owns the UFC and WWE, the company's MMA profits for 2023 totaled $1.3 billion, a 13 percent increase over the numbers of 2022.
The UFC's record revenues are attributed to significant increase of the events held and the number of sponsors that have signed agreements with the organization.
The majority of the $870.6 million in revenue came from the broadcast deal with ESPN, with sponsors paying the UFC another $196 million. The organization generated $168 million from ticket sales, holding 43 tournaments in 2023.
Recall that on the night of March 3, UFC Vegas 87 will take place in Las Vegas, which will be headlined by a fight between Bahraini representative Shamil Gaziev and Surinamese Jairzinho Rozenstruik.