Swedish gambling company Betsson has reached an agreement with Italian club Inter Milan for a five-year title sponsorship deal.
Negotiations had been ongoing since January. Media outlets report that Betsson outbid Qatar Airways, which seemed close to finalizing a deal worth around 20 million euros per season.
Interestingly, advertising for gambling and gambling companies is prohibited in Italy. Experts have predicted how Betsson will avoid these restrictions. The jerseys of Inter Milan next season will feature the brand StarCasino.Sport, a sports news portal owned by Betsson that essentially promotes the casino StarCasino. There is no violation of Italian legislation in this case.
StarCasinò.Sport is already the official VAR partner of Serie B. Inter Milan will earn a significant sum - around 27-30 million per season, which is equivalent to what some major European clubs receive.