Barilla, the largest pasta manufacturer in the world, has officially partnered with the Formula 1 World Championship. Paolo Barilla, a former Formula 1 driver, is one of the company's owners and serves as its vice president.
This was announced by the press service of the Formula 1 series.
We are thrilled to welcome Barilla into the Formula 1 family, a collaboration flavored with passion and heritage.
Formula 1 CEO Stefano Domenicali
He emphasized that both organizations share common values such as excellence, authenticity, and the joy of living extraordinary moments together.
Paolo Barilla drew a parallel between a Formula 1 car and a plate of pasta, highlighting that both are the result of the efforts of skilled professionals who are passionate, determined, and strive for perfection.
Earlier reports indicated that Liberty Media, which holds the commercial rights to Formula 1, may sell the sport due to its growing popularity.
