Famous British promoter Eddie Hearn told journalist Ariel Helwani that mixed martial arts (MMA) will never match boxing's popularity.
Boxing’s on fire right now. It’s controlling all the narrative digitally, across social media on a far different level to MMA and UFC right now. MMA is the poor relative [of boxing] but it’s not their fault, really, what’s happening. It’s just a bit tired, isn’t it? If you said to me right now, ‘name me six UFC superstars’ I couldn’t do it. The problem is with the UFC, they always want the brand — their brand — to be bigger than the fighter.
Eddie Hearn
The 45-year-old Hearn is head of Matchroom, a company founded by his father, Barry Hearn. Eddie is the promoter of former heavyweight world champion and well-known British boxer Anthony Joshua.
