Youku Tudou and DJI have partnered to build China's first online platform centered on aerial video content, e-tailing, and the aerial video community.
The partnership leverages Youku Tudou's online video platform and DJI's line of aerial videography products. It will offer an innovative service and add a new dimension of video technology to Youku Tudou's multiscreen media and entertainment ecosystem.
Youku Tudou will become the release platform for the aerial videos created by DJI products in mainland China.
A dedicated DJI content channel on Youku Tudou will feature new product launches and reviews, tutorials, professional-generated content, and user-generated content. Content creators will receive a share of the revenue generated on the platform.
Also, Youku Tudou will become a key DJI online sale and promotion partner for mainland China, offering the whole line of DJI products for purchase through Youku Tudou's signature e-tailing platform.
The first product offered will be a Youku Tudou-branded DJI drone that seamlessly integrates with the new co-branded platform.
Further, the two parties announced that Alipay, Weibo, and Qyer.com will provide additional benefits to users of the new platform.
Alipay will provide interest free installment payment plans to purchase DJI products. By incorporating Qyer.com, users can access customized tour routes for capturing aerial videography. The platform will also allow users to share their work on Weibo to further build the aerial videography community.