Vuclip has unveiled key engagement metrics for its OTT service Viu, which is the result of analyzing app and desktop viewership.
The following are three key insights since Viu launched in Malaysia two months ago. First, the average Viu user watches 20 videos per month. The most active times are at night after work hours, with the most popular days being Wednesday through Sunday.
Second, the top 10 pieces of content consumed on Viu include Korean TV shows, Bollywood movies and Malaysian TV shows, which showcases consumer demand for the Best of Asian Entertainment.
And third, 90% of videos are watched with subtitles in both regional languages as well as English.
“We believe in focusing on non-vanity metrics that are consumer-focused to drive our business, meaning engagement time, retention rate and consumer reviews,” said Kingsley Warner, general manager of Vuclip Malaysia.
“While it is still early days for us with 60 days since our successful launch in Malaysia, the initial numbers around consumer engagement and our strategic partnerships are very exciting and validate our strategy to be a global service offering Best of Asian content with a localized experience,” said Warner.