Vodafone India has launched a revamped own-branded app store, using a white-label platform provided by Appia.
The operator announced it is offering over 10,000 free and paid apps to its 145 million subscribers via the new Mobile Applications Store.
The platform includes apps for the Android, Java, Symbian and Blackberry mobile operating systems, and is available for Vodafone's 2G and 3G subscribers. Appia boasts that the store currently supports some 3,500 different devices.
Available content ranges from categories games, entertainment, social networking and “local culture,” Vodafone India said.
Vodafone India initially launched the Mobile Applications Store in February 2010. At the time, it was using technology from service delivery platform developer Arvato.
The operator gave no indication as to why it changed technology partners.
Appia also provides its technology for customers including Samsung, Opera Software, Telcel and Vodacom South Africa.