Viu has officially launched in Thailand, offering premium Asian content with Thai subtitles, comprising the latest dramas and variety shows from Korea and Japan.
This brings the service to 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines and the Middle East namely Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates.
“The Hallyu which is sweeping across Asia is notable in Thailand and we are pleased to see that Viu has already recorded over 820,000 fans on Viu Thailand Facebook page even months before our launch,” said Janice Lee, managing director of PCCW Media Group.
“Leading K-communities and die-hard Korean fans in Thailand all eagerly await Viu’s service launch to access our vast library of premium Korean and other Asian content,” said Lee.
She said Viu research shows that 93% of online population in Thailand have watched videos on the web.
“We are fully leveraging this surging trend with a two-pronged approach of our services: ad-supported free viewing of their favorite shows and subscription services with express content access and premium features such as unlimited downloads, 1080p HD video quality and ad-free video viewing,” said Lee.
“As Thailand is one of the most highly Internet penetrated markets with Millennials who are very receptive to online video viewing and digital advertisements, we expect Viu Thailand to mirror the success we have in other Asian markets with healthy growth in subscription and advertising revenue in due course,” she added.