VICE Media will launch a full-scale operation in Indonesia, producing local content and creative agency services to reach the skyrocketing young population of over 100 million people in the country.
In addition, VICE entered into multi-platform partnerships with Jawa Pos TV and Google that will bring linear and digital programming to the country. Content will be available in both English and Indonesian.
Young people aged 18-34 comprise half of the population of Indonesia, where mobile, linear and digital markets have grown so expansively that there are more mobile phones than people, and the average person spends five hours on the internet every day.
This demonstrated thirst for multi-platform content opens the door for VICE to fill the void and reach young people on whatever platform they consume content.
VICE Indonesia will bring VICE's award winning content to a young audience that is consuming mobile, digital and linear content at a staggering pace. VICE Indonesia will be at the forefront of content production in the country, creating and distributing local and international programming that appeals to the enormous young population.
By working with young Indonesian talent and producers, editors, shooters and creatives, the content will maintain VICE's distinct voice and satisfy the appetite for uniquely intimate content focused on culture, food, music, technology, sports and more.
Through the partnership with Jawa Pos TV, VICE News Tonight, VICE's recently launched daily news show on HBO, will air every night on Jawa Pos TV in a primetime slot.