Viacom has launched the global product development group, a new, streamlined team dedicated to creating multiplatform products for audiences around the world, with a focus on video content.
The group has been charged with establishing a unified strategy for developing digital applications and websites for Viacom’s teen- and adult-oriented brands, including BET, Comedy Central, MTV, Paramount Network, VH1, TV Land, CMT and Logo.
The group will work closely with Viacom’s brands and technology, ad sales and content distribution functions to ensure these products both enhance how audiences engage with Viacom’s content and support the Pay TV ecosystem, such as through the use of authenticated video.
Among the group’s initial priorities is expanding Play Plex, Viacom International Media Networks’ (VIMN) suite of mobile apps, to the US and other key markets to create a seamless video-on-demand solution for global audiences.
It is currently in the process of transitioning Viacom’s worldwide websites to a single web framework, which will ultimately help to deliver tailored content to audiences based on their geographic location.
Led by Dan Reich, who has been appointed SVP, the Global Product Development Group brings together product teams from across Viacom’s adult brand portfolio, VIMN and corporate.
In this expanded role, Reich will oversee the integration of these teams, fostering greater collaboration and helping to prioritize and scale resources.