The vast increase in mobile data usage poses business and operational challenges to mobile network operators.
It also provides a real opportunity: the mobile network operators’ (MNOs) unique position as the holder of multiple data points means that if they can harness the mobile data consumption habits of their consumers, they can create a valuable 360-degree-view of their subscribers' behavior.
This view will help MNOs tailor their products, increase customer satisfaction, sell additional services and grow their revenue streams.
It also creates new opportunities to partner with other developing parts of the mobile ecosystem -- such as advertisers and application developers -- to diversify their revenue stream.
Openwave Mobile Analytics: Data Mediation Edition provides a powerful toolkit to help MNOs analyze subscriber data to achieve their business goals.