New technologies and emerging developments in the wireless world are not the only focus of this year's Mobile World Congress, as the event will also highlight the benefits that the mobile space lends to both society and the environment.
Adopting the theme "Vision in Action," the 2010 MWC will have some of the most sought-after experts in the wireless industry discuss topics as diverse and specific as embedded mobile broadband, LTE, femtocells and cloud computing, side by side with more sweeping issues such as new business strategies and growth opportunities driven by mobile.
Other key issues to be discussed in the four-day conference and exhibition, which will take place on February 15-18 in Barcelona, include new mobile applications, services and content, associated business models and channels to market, as well as the benefits of mobile on society and the environment.
Speaking at the conference are industry stalwarts Ben Verwaayen, CEO of Alcatel-Lucent; Chang Xiaobing, chairman and CEO of China Unicom; Hans Vestberg, president and CEO of Ericsson; Eric Schmidt, chairman and CEO of Google; Guo Ping; chairman of Huawei Communications; Tadashi Onodera, president and chairman of KDDI Corporation; CŽsar Alierta, executive chairman and CEO of Telef—nica; and Vittorio Colao, chief executive of Vodafone.
The conference will allow participants to hear what these experts have to say about the new device marketplace, mobile entertainment and lifestyle, mobile security, next-generation networks, mobile advertising, m-health applications for universal healthcare, and the move toward a sustainable green future.
To ensure that the mobile industry will have a brighter future, issues such as segmentation and pricing, compelling customer service, mergers and acquisitions, and network management and shared services will also be discussed.