1. Getting ready for big data – Delivering hyper speed to hyper connect
There is strong evidence indicating that big data has produced numerous benefits for manufacturers, government, healthcare authorities, retailers, and financial institutions all over the world. Many have experienced increased revenue and competitive positioning, productivity gains, and net margins. Big data requires "big pipes" and the need for ultra-fast connectivity to deliver that extra competitive advantage, thus making the network more critical than ever before. There are large incremental potential network opportunities for telcos especially in low latency networks, and network and bandwidth optimization. Other opportunities for telcos include storage and analytics as a service (AaaS).
2. The new mobile enterprise – From social-enabled to business outcome led
There are four main driving factors behind enterprise mobility. First, the need to drive increase cost savings from contract and device management. Second, new applications will be integrated into smart devices that will drive sales and delivery execution. Third, customer loyalty and revenue generation will be enhanced by stronger mobile analytics that enables organizations to understand their customer better. Lastly, there will be a need for security and compliance for executive smart devices.
3. The enterprise orchestrated cloud – Outsourcing in a new dimension
In 2011, IDC estimates that 80% of new enterprise application development will be for the public cloud, and by 2015, 20% of enterprise application spending will be cloud-sourced. As a result, cloud service buyers will now have to manage a much larger number of services and vendors, adding a level of management difficulty to what should have been an easier adoption of new services. To counter this, cloud service providers will provide an integrated management of disparate cloud services – cloud orchestration – in 2012 and beyond. As a result, the market will not be talking so much about cloud services by 2015, but will consider these as a natural evolution of outsourcing, or Outsourcing 3.0.
Customer Manifesto
4. Sub-$100 smartphones – The new middle class
Smartphones have ushered in a new era of personal computing, with smartphone shipments expected to exceed PC shipments in the region in 2012 - a milestone that is most likely never, ever going to be reversed. IDC expects the market to see the introduction of sub-US$100 smartphones in 2012, which will in turn create big opportunities for service providers in emerging Asia. IDC also believes that consumers in these markets will soon demonstrate the same addictive nature to mobile applications as seen in mature markets.